This Life Ain't For Everybody podcast we discuss the history of the shop, our Italian family heritage and how we've kept the business going using the old traditions of making Olive Oil here in St. Helena California.
“In many ways this place is the last of its kind,” says Jules Particelli, a thirty-something who is the grandson of one of the original owners and the store manager today. “There was a time when family groceries like this one were everywhere in the valley. Now we’re one of the only ones left. It says a lot about how loyal our customers have been over the years.”